Social Media for Businesses – The Basics

Have you just started your business and want to get the word out? Or have you been running your business for a while, and you’re looking for a boost? Well, starting a social media account for your business is a great way to gain more traction!

Today, the digital space takes up a huge portion of the marketing sphere. A lot of your organic reach is going to take place online, many of your customers will likely have found you that way. Having a social media presence is super important for reaching your customers and bringing awareness to your business.

In this article, we’ll touch on the basics; picking the right platform and getting set up. Getting deep into managing and analyzing social media can be a little stressful when you’re just starting, so focus on getting set up. Once you’re more comfortable, you can begin to dive a little deeper.

Choosing the right platform

This depends on the audience you are trying to target. You’ll want to have a good idea of who your ideal customer is in order to pick the best platform.

  • Facebook & Instagram – Best for most businesses. Facebook will have an older audience, while Instagram will be younger.
    • Tip: we recommend starting out on both Facebook and Instagram!
  • LinkedIn – Ideal for B2B and professional services.
  • TikTok & YouTube – Great for video content. The audience on TikTok will be younger.
  • Pinterest – Best for creative industries like fashion, food, and design.
Setting up a posting schedule

A good rule of thumb is:

  • Facebook & LinkedIn: 3–5 times per week
  • Instagram & TikTok: Daily or every other day
  • Twitter (X): 3–5 times per day
Best performing content on social media

Engaging content like videos, reels, behind-the-scenes insights, user-generated content, and interactive polls tend to perform best.

Growing your social media following organically

Consistency, engagement, and high-quality content are key. Use hashtags, interact with followers, post valuable content, and collaborate with influencers.

Recommended tools for managing social media marketing